Today's Prices, Head-to-Head
| Fuel | SHELL 849 stations |
TESCO 516 stations |
Difference | Saving on 60L fill | Cheaper today |
|---|---|---|---|---|---|
| Unleaded (E10) | 154.4p 843 stations |
149.6p 516 stations |
4.8p | £2.88 | TESCO |
| Super Unleaded (E5) | 178.0p 840 stations |
159.0p 461 stations |
19.0p | £11.40 | TESCO |
| Diesel (B7) | 172.5p 844 stations |
165.4p 516 stations |
7.1p | £4.26 | TESCO |
Averages exclude stations with price-correction flags. A 60L fill is used as a representative tank size.
About each brand
Shell is one of the UK's largest oil-major fuel networks, with branded forecourts spread across supermarket-free towns, motorway service areas and dealer-operated sites. Shell forecourts are typically more expensive than supermarkets on standard grades, reflecting higher operating costs and the absence of a grocery loss-leader model. Shell's main selling point is its premium fuel range: V-Power 99 octane super unleaded and V-Power Diesel both carry a proprietary additive pack marketed as keeping fuel injectors clean over time. Shell Go+ Rewards is Shell's loyalty app: members earn 1 point per litre on regular Shell fuel, 2 points per litre on V-Power, and every 10 qualifying visits (£10+ on fuel or £2+ in-shop) unlock a fuel discount voucher.
Tesco is one of the UK's largest supermarket fuel retailers, with filling stations attached to most of its Extra and Superstore branches. Fuel at Tesco is largely a convenience product designed to drive grocery footfall, which is why prices sit close to other supermarkets and typically undercut oil-major brands like Shell and BP on standard grades. Tesco forecourts adjust their prices locally, so sites near other supermarkets tend to be more aggressive than rural Tesco sites with less nearby competition. Tesco is a Clubcard partner on fuel, with the standard collection rate at 1 point per 2 litres and enhanced rates for Clubcard Pay+ and Tesco Bank credit card holders.
Loyalty & Highlights
- V-Power: Shell's branded 99-octane super unleaded with proprietary cleaning additives.
- V-Power Diesel: additive-branded premium diesel (SDV) sold alongside standard B7.
- Shell Go+: 1 point/L regular Shell fuel, 2 points/L V-Power; every 10 visits unlocks a fuel discount voucher.
- V-Power bonus: extra £3 fuel reward for every 300 litres of V-Power purchased.
- Clubcard: 1 point per 2 litres of fuel at standard rate; 1 point per litre with Clubcard Pay+ or a Tesco Bank credit card.
- Fuels available: E10 unleaded, E5 Momentum 99 super unleaded, and B7 diesel. Momentum 99 is only at larger Tesco Extra sites.
- Price-matched locally — Tesco sites near other supermarkets track those competitors closely.
- No Tesco presence on motorway service areas — use Shell, BP or MOTO sites on long journeys.
Cheapest forecourts right now
Top 3 sites for each brand, excluding stations with flagged prices.