Today's Prices, Head-to-Head
| Fuel | ASDA 321 stations |
TESCO 516 stations |
Difference | Saving on 60L fill | Cheaper today |
|---|---|---|---|---|---|
| Unleaded (E10) | 150.9p 321 stations |
151.5p 516 stations |
0.6p | £0.36 | ASDA |
| Diesel (B7) | 166.9p 321 stations |
167.2p 516 stations |
0.3p | £0.18 | ASDA |
Averages exclude stations with price-correction flags. A 60L fill is used as a representative tank size.
About each brand
ASDA has long positioned itself as a price-setter on UK fuel, using its forecourts as a marketing tool to advertise low-cost positioning. Historically ASDA operated a national price cap — every ASDA forecourt charging the same headline price on the same day — though recent reporting (notably by The Grocer) has documented meaningful inter-store variation on individual days. ASDA's forecourt network grew substantially in 2023 after it acquired EG Group's UK operations (356 predominantly freehold petrol stations). ASDA has been owned by the Issa brothers and TDR Capital since October 2020, with TDR Capital taking majority control in 2024.
Tesco is one of the UK's largest supermarket fuel retailers, with filling stations attached to most of its Extra and Superstore branches. Fuel at Tesco is largely a convenience product designed to drive grocery footfall, which is why prices sit close to other supermarkets and typically undercut oil-major brands like Shell and BP on standard grades. Tesco forecourts adjust their prices locally, so sites near other supermarkets tend to be more aggressive than rural Tesco sites with less nearby competition. Tesco is a Clubcard partner on fuel, with the standard collection rate at 1 point per 2 litres and enhanced rates for Clubcard Pay+ and Tesco Bank credit card holders.
Loyalty & Highlights
- Historically a flat national price — though inter-store variation has been reported.
- Fuels: E10 unleaded, E5 Super Unleaded, B7 diesel.
- No fuel loyalty scheme — ASDA Rewards covers grocery spend but not fuel.
- Large forecourt network: ~600+ sites after the 2023 EG Group UK acquisition added 356 stations.
- Clubcard: 1 point per 2 litres of fuel at standard rate; 1 point per litre with Clubcard Pay+ or a Tesco Bank credit card.
- Fuels available: E10 unleaded, E5 Momentum 99 super unleaded, and B7 diesel. Momentum 99 is only at larger Tesco Extra sites.
- Price-matched locally — Tesco sites near other supermarkets track those competitors closely.
- No Tesco presence on motorway service areas — use Shell, BP or MOTO sites on long journeys.
Cheapest forecourts right now
Top 3 sites for each brand, excluding stations with flagged prices.