ASDA vs SAINSBURY'S: Which is Cheaper Today?
Side-by-side comparison of ASDA (320 UK stations) and SAINSBURY'S (315 UK stations) using live Fuel Finder prices refreshed every 30 minutes.
Today's Prices, Head-to-Head
| Fuel | ASDA 320 stations |
SAINSBURY'S 315 stations |
Difference | Saving on 60L fill | Cheaper today |
|---|---|---|---|---|---|
| Unleaded (E10) | 147.5p 320 stations |
147.5p 315 stations |
<0.1p | – | Tie |
| Diesel (B7) | 160.9p 320 stations |
160.2p 315 stations |
0.7p | £0.42 | SAINSBURY'S |
Averages exclude stations with price-correction flags. A 60L fill is used as a representative tank size.
About each brand
ASDA has long positioned itself as a price-setter on UK fuel, using its forecourts as a marketing tool to advertise low-cost positioning. Historically ASDA operated a national price cap — every ASDA forecourt charging the same headline price on the same day — though recent reporting (notably by The Grocer) has documented meaningful inter-store variation on individual days. ASDA's forecourt network grew substantially in 2023 after it acquired EG Group's UK operations (356 predominantly freehold petrol stations). ASDA has been owned by the Issa brothers and TDR Capital since October 2020, with TDR Capital taking majority control in 2024.
Sainsbury's operates filling stations attached to its larger supermarket sites. Sainsbury's forecourts are generally priced in line with other big-four supermarkets but can sit a pence or two per litre above ASDA on typical days, particularly in rural areas. The main draw of Sainsbury's fuel is integration with the Nectar loyalty scheme — drivers earn 1 Nectar point per litre of fuel, with occasional multiplier promotions boosting that rate. Note that Nectar points can only be redeemed on fuel at the kiosk, not at pay-at-pump. Sainsbury's uses local competitor surveys to set prices, so sites with a Tesco or ASDA nearby track those competitors more aggressively.
Loyalty & Highlights
- Historically a flat national price — though inter-store variation has been reported.
- Fuels: E10 unleaded, E5 Super Unleaded, B7 diesel.
- No fuel loyalty scheme — ASDA Rewards covers grocery spend but not fuel.
- Large forecourt network: ~600+ sites after the 2023 EG Group UK acquisition added 356 stations.
- Nectar: 1 point per litre of fuel (standard rate), with occasional multiplier promotions.
- Nectar redemption on fuel is kiosk-only — pay-at-pump transactions cannot redeem points.
- Fuels: E10 unleaded, E5 super unleaded, B7 diesel.
- Price-matched locally using competitor surveys.
Cheapest forecourts right now
Top 3 sites for each brand, excluding stations with flagged prices.