Today's Prices, Head-to-Head
| Fuel | ASDA 321 stations |
MORRISONS 340 stations |
Difference | Saving on 60L fill | Cheaper today |
|---|---|---|---|---|---|
| Unleaded (E10) | 149.2p 321 stations |
150.0p 340 stations |
0.8p | £0.48 | ASDA |
| Diesel (B7) | 164.3p 321 stations |
163.3p 340 stations |
1.0p | £0.60 | MORRISONS |
Averages exclude stations with price-correction flags. A 60L fill is used as a representative tank size.
About each brand
ASDA has long positioned itself as a price-setter on UK fuel, using its forecourts as a marketing tool to advertise low-cost positioning. Historically ASDA operated a national price cap — every ASDA forecourt charging the same headline price on the same day — though recent reporting (notably by The Grocer) has documented meaningful inter-store variation on individual days. ASDA's forecourt network grew substantially in 2023 after it acquired EG Group's UK operations (356 predominantly freehold petrol stations). ASDA has been owned by the Issa brothers and TDR Capital since October 2020, with TDR Capital taking majority control in 2024.
Morrisons operates a substantial network of filling stations attached to its supermarkets, making it one of the UK's "big four" supermarket fuel retailers alongside Tesco, ASDA and Sainsbury's. Morrisons typically tracks ASDA's pricing closely, and the relaunched Morrisons More loyalty scheme (points-based, relaunched 2023) rewards fuel spend: members earn 5 More points per litre, with occasional double-points promotions. 5,000 points converts to a £5 "Fiver" voucher redeemable in-store or online. Morrisons also operates separate Morrisons Daily convenience-style forecourts, many of which are franchised — these may price differently to the main supermarket forecourts.
Loyalty & Highlights
- Historically a flat national price — though inter-store variation has been reported.
- Fuels: E10 unleaded, E5 Super Unleaded, B7 diesel.
- No fuel loyalty scheme — ASDA Rewards covers grocery spend but not fuel.
- Large forecourt network: ~600+ sites after the 2023 EG Group UK acquisition added 356 stations.
- Morrisons More: 5 points per litre of fuel; 5,000 points = £5 Fiver voucher for in-store/online spend.
- Double-points fuel promotions run periodically (10 points per litre on qualifying fills).
- Fuels: E10 unleaded, E5 super unleaded, B7 diesel.
- Morrisons Daily franchised sites carry the brand but price independently — check prices in advance.
Cheapest forecourts right now
Top 3 sites for each brand, excluding stations with flagged prices.